Privacy Notice

1. Who we are

This service ("Everlasting") is operated by Beautiful Grace Prints ("we", "us", "our"), which acts as the data controller for personal information described in this notice.

2. Data we collect

• Account information: email address and authentication credentials.
• Content you provide: names, dates, biographical details, and other information entered into the obituary composer.
• Usage data: pages viewed, features used, obituary generations, approximate device and browser information.
• Support communications: messages you send to us.
• Payment metadata: transaction identifiers and plan status. Card and billing details are collected and processed by Paddle, not by us.

3. How we use data

• To provide, maintain, and improve the service.
• To create and manage your account and unlock purchased tiers.
• To provide customer support.
• To detect, prevent, and address fraud, abuse, and security incidents.
• To comply with legal obligations.

4. Legal bases

We process personal data under one or more of: performance of a contract with you, our legitimate interests (operating and securing the service), your consent (where required), and compliance with legal obligations.

5. Sharing your data

We share data only with:

• Service providers who host the site, provide database and authentication infrastructure, and provide AI text generation used to draft obituaries.
• Paddle.com Market Limited, our Merchant of Record, for payment processing, subscription management, tax compliance, invoicing, and fraud prevention.
• Professional advisers (legal, accounting) where necessary.
• Authorities where required by law.

6. International transfers

Where personal data is transferred outside your region, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions where required.

7. Retention

We keep personal data only for as long as needed to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. Account data is deleted or anonymized on request or after an extended period of inactivity.

8. Your rights

Subject to applicable law, you may request access to, correction of, deletion of, restriction on, or portability of your personal data, and object to certain processing. You may also withdraw consent and lodge a complaint with your local supervisory authority.

9. Security

We use appropriate technical and organizational measures — including encryption in transit, access controls, and reputable hosting providers — to protect personal data. No system is perfectly secure.

10. Cookies

We use strictly necessary cookies and similar technologies for authentication and to remember your preferences. If we introduce analytics or marketing cookies, we will present a cookie preference control.

11. Contact

For privacy questions or to exercise your rights, contact Beautiful Grace Prints through the support channel on this website.